Few would disagree that, for leaders, telling stories is useful -- or even necessary. We know that stories appeal to people’s emotions -- they can spread easily and change people’s minds. That’s why it’s surprising that leaders use stories far less frequently than they could. Many leaders I talk with feel uncertain about the right time to tell a story in order to advance what they want to accomplish. With that in mind, here are the five top uses for storytelling: 1.

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